WASHINGTON, March 21 /PRNewswire/ -- The 1996 Information Industry Association (IIA) Technology Workshop, titled "Merging Content and Technology: Pulling It All Together," will be held on March 27-28, 1996 at the Omni Europa Hotel in Chapel Hill, North Carolina. One highlight of the conference will be first hand demonstrations of some of the new enabling technologies that are increasingly important to information providers' product development decisions. Onsite product demonstrations confirmed as of 3/21/96 include: Access Innovations, CD-Max, Common Ground Software, Dataware, Excalibur Technologies Corporation, Fulcrum, GrayFire Information Services, IBM infoMarket, Inference, Innovest First, Retrieval Technologies, UMI and Wave Systems. The product demonstrations, lasting for two hours each afternoon, will allow each presenting company 25 minutes to demonstrate its product offerings.
The 1996 IIA Technology Workshop offers educational and networking opportunities for content marketing professionals, product developers, technology managers and corporate strategists. During the two-day event, participants will hear from both content providers and technology experts on the impact emerging technologies have on the development of new products and services for the electronic marketplace.
"Companies must aggressively pursue new product development to remain competitive in today's rapidly changing digital marketplace," said Ronald G. Dunn, IIA President. "The IIA Technology Workshop's program is designed to help information and technology providers make better product development decisions when grappling with the business realities of content and technology integration."
Other program highlights include:
* Opening address by Allen Paschal, Co-Chair, 1996 IIA Technology Workshop and President, DataTimes Corporation.
* An interactive discussion among some of the information industry's leading technology experts -- John Gage, Chief Scientist, Sun Microsystems, Inc.; John Schwartzendruber, Information Consultant, Eli Lilly and Company; Brad Chase, General Manager, Platform and Tools Division and Director, Internet Services, Microsoft Corporation; Jerry Michalski, Editor, Release 1.0 and (moderator) James Kollegger, Chairman, Genesys Partners, Inc. -- exploring how Lotus Notes and similar products will fare against a growing number of new Web-based collaborative software products and how these products present new opportunities for content companies.
* Additional program topics and speakers include: Authoring and Standards -- Andrew Jacobson, Co-Chair, 1996 IIA Technology Workshop and President, BRP Publications, Inc.; Joe Davidson, Senior Consultant, SoftQuad Inc.; Kent Summers, Director of Marketing, Electronic Book Technologies; Lawrence Fitzpatrick, Chief Scientist, OPEN TEXT Corporation; Jay Saltzman, Technical Marketing Manager, Common Ground Software, Inc.; Proprietary Systems vs. The Internet -- Julie Chapman, President, The Infoworks Group; David Macdonald, Marketing Manager, Personal Library Software, Inc.; Frank Daniels III, Publisher, Nando.net, Inc.; George Gulla, Vice President, Standard & Poor's Rating Information Services; David Rapp, Editor of New Media, Congressional Quarterly, Inc.; Platform and Distribution Channels: Choices and Combinations -- William Fugon, Senior Director, Product Operations, LEXIS-NEXIS; Chris Veator, COO, Thomson Technology Group; Steve Alexander, Co-Founder, Digital Focus; Kathleen Gill, Vice President and Executive Editor, The Bureau of National Affairs Inc.; Rights Management, Commerce and Billing -- Gregg Cherbonneau, Business Development Manager, infoMarket project, IBM Corporation; Christopher Burns, President, Christopher Burns, Inc.; Steven Sieck, Managing Associate, Coopers & Lybrand Consulting; Art Hutchinson, Senior Consultant, Northeast Consulting Resources, Inc.
To obtain a copy of the 1996 IIA Technology Workshop program schedule, to reserve your company's product demonstration session, or to register for the IIA 1996 Technology Workshop, please call IIA at 202-986-0280. Meeting Registration Rates: IIA members registration rate is $355.00. Non-members registration rate is $555.00. Product Demonstration Fees: IIA members $425.00 and non-members $625.00. The product demonstration time slots will be scheduled on a first-come, first-serve basis.
Founded in 1968, the Information Industry Association (IIA) represents more than 550 companies involved in creating, distributing, and facilitating the use of information in print and digital formats. IIA offers a variety of forums for networking, education and government relations activities. IIA's members range from entrepreneurial enterprises to Fortune 500 firms and include database publishers, online services, Internet service providers, software publishers, telecommunications companies and financial information services.
-0- 3/21/96
/CONTACT: Emily Pilk of the Information Industry Association, 202-986-0280/
CO: Information Industry Association ST: District of Columbia, North Carolina IN: CPR SU:
KW-DC -- DCTH005 -- 2878 03/21/96 09:47 EST
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